FOR IMMEDIATE RELEASE
WACO, TX –– March 4, 2019 –– Today, Bare Arms Brewing, Waco’s first craft brewery, announces the relaunch of the brewery with a new brand and a beautiful new taproom off Waco’s Traffic Circle on La Salle. To kick off the relaunch, they will be celebrating on April 4 with a big bash featuring Waco’s own Sloppy Joe Band and opener C+C Band, food from Rooster’s BBQ and axe throwing from Waco Axe Co.
Bare Arms gets a makeover with a new brand and renovated taproom – see before and after pictures on our website. The new brand consists of a new logo that honors its namesake with the new tagline – Roll up your sleeves, bare arms, work hard and perfect your craft. “We are so proud of the new look – it’s fun, fresh and speaks to a national audience, in line with Waco’s national notoriety,” says Jill King, Marketing Lead of Bare Arms. The brewery got a new coat of paint inside and out, rustic wood accent walls, new lighting, updated bathrooms, five big-screen TVs, new games and a new PlayStation 4 and Xbox One, all with a great interior design that honors Waco’s ancestors who perfected their craft.
Join Bare Arms for their Relaunch Party on April 4 from 5:30 – 10:00 pm. It’ll be an exhilarating evening starting with a ribbon-cutting by Waco and Hewitt Chambers. C+C Band opens at 6:00 pm followed by the Headliner, Sloppy Joe Band at 8:00. All night there will be axe throwing and Roosters BBQ Buffet. Rooster’s BBQ will call Bare Arms home starting on March 21, feeding our souls with award-winning BBQ during taproom hours.
Kevin Yackley, CEO of Bare Arms comments, “The outpouring of generosity and well wishes by the Waco community has been mind-blowing. Thank you to some of our local favorites, Sloppy Joe Band, C+C Band, Waco Axe Co and Rooster’s BBQ for participating in the celebration. Partnering with Roosters to have full-time food at the brewery is so important for our customers. We want people to come to the brewery, hang out and stay a while in the new warm taproom to play games, commune with friends, eat delicious BBQ and drink great craft beer. We can’t wait to share with you all the updates, so come party with us on April 4.”
To learn more about Bare Arms, the Relaunch Party and to buy tickets, visit www.barearms.beer/events.