Dina Dwyer-Owens is the brand ambassador (Head Cheerleader) of the Dwyer Group. America also knows her for participating in CBS’s Emmy-winning hit reality show “Undercover Boss” and the first-ever special episode “Undercover Boss: Epic Bosses.” Dina is a certified franchise executive with more than 35 years of industry experience, 15 years as CEO of Dwyer Group. That business, headquartered in Waco, Texas, now includes 20 service brands. Collectively, those service brands and more than 3,200 franchisees make over three million customer calls a year and account for more than $1.7 billion in system-wide sales. In 2010, Dina served as the chair of the International Franchise Association (IFA) in Washington D.C., the world’s largest advocacy group for franchising as a business format. She also spearheaded the reintroduction of the IFA’s VetFran program in 2001, which now includes some 645 franchisors that offer franchising financial incentives to veterans of the U.S. Armed Forces. Dina is the author of two books: Live R.I.C.H. and Values, Inc. that both share her global message for living and leading with a proven code of values. Dina is married to Mike Owens and they have two wonderful and entrepreneurial children, an amazing daughter-in-law and son-in-law and praying for many grandchildren.