Digital Advertising

“In business, you look for ways to reach people at a low cost, and social media is limiting—we’ve found the e-blasts to be much more effective. It’s definitely helped us grow our membership this year. The return on investment is fabulous!”

Dena Bridgewater – President, National Association for Female Executives Waco Chapter

What is an e-blast?

The e-blast is a one-time email exclusively promoting your business or organization sent to our database of 2000 people living and/or working in the greater Hewitt area. It’s a wonderful opportunity to promote a sale, advertise a job opening or invite the community to a special event.

See our Frequently Asked Questions to the right, and e-mail art and questions to [email protected]

Who designs the e-blast?

The member e-mails the text (Word format) and graphics (jpg or png), and the Chamber places the copy and art in the blast and sends to the member for approval. Art files not sent in the preferred formats are subject to a $20 design fee. We do strongly recommend including both text and graphics as some e-mail providers block images in messages unless the recipient chooses to view them. For this reason, we also recommend including the most exciting and important info in the text portion of the blast. We can also link text and images to websites as well, whether you want to drive traffic to a specific web page, or to your social media sites.

When will my e-blast go out?

We ask for at least two weeks’ notice when reserving a blast to ensure we are able to get an approved design and to fit the blast into the Chamber’s editorial calendar (to maintain a strong  e-mail open rate* we send a maximum of two blasts per day).

*The industry average for civic/social groups is 10.85%; the GHC average is 20%.

How often can I send an e-blast?

Please call 254.666.1200 for availability.

How much does it cost?

The cost is $79 per blast.

Questions?

E-mail Communications Director Laura Beaty at [email protected]